Phoenicia Group

The Phoenicia Group is a global leader in beverage alcohol in Egypt & Africa with an outstanding collection of brands across spirits, beer and wine categories.

Values & Purpose

Phoencia’s principal purpose is to improve the quality of life of the communities it serves. The values and ideals that define the way the group functions help it do that.

Business excellence

Business excellence has been embedded in Phoenicia through processes and methodologies that enable Phoenicia companies to continually improve operations and achieve the world-class marquee

Our Vision

Our vision is to become a leading independent spirits company with global reach, working to build the brands of the future.

Phoenicia combines 10 years of expertise with innovative thinking and a passion for our brands.

Our goal is to grow the portfolio via the launch of new products, the acquisition of premium brands and partnering with like-minded independent brand owners and distribution companies to build a portfolio of world-class brands.


Innovation — in thoughts, processes, approaches and strategies — has become a critical factor for Phoenicia companies as they chart course for a future in a business world without boundaries. The objective is to consistently deliver breakthrough products and services and Phoenicia sees innovation as the means to achieve this.


Established in 2007 by Stefano El Douaihy, Phoenicia is today the best performing representative spirits, beer and wines company in Egypt.

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